{"id":10020,"date":"2021-02-13T21:00:29","date_gmt":"2021-02-13T20:00:29","guid":{"rendered":"https:\/\/copyreu.myskia.net\/es\/?p=10020"},"modified":"2021-11-02T17:19:47","modified_gmt":"2021-11-02T16:19:47","slug":"la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira","status":"publish","type":"post","link":"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/","title":{"rendered":"Nuestra empresa matriz Zelnova Zeltia adquiere la hist\u00f3rica marca STIRA E AMMIRA\u00ae"},"content":{"rendered":"\n<p><strong>STIRA E AMMIRA<\/strong>\u00ae se combina a la gama de otras importantes <strong>marcas de Zelnova Zeltia<\/strong>, ya consolidadas en el Mercado Masivo del Cuidado Hogar (insecticidas, desodorantes para el hogar y productos de limpieza), como <strong>Casa Jard\u00edn, ZZ Paff y Splash<\/strong> que recientemente se han introducido en Italia. <\/p>\n\n\n\n<p>Esta marca hist\u00f3rica est\u00e1 presente en los hogares de los italianos desde 1984 y tambi\u00e9n se comercializa en Ruman\u00eda, y en Espa\u00f1a y Portugal bajo el nombre de Toke. <\/p>\n\n\n\n<p><strong>En el mercado italiano esta marca ser\u00e1 distribuida exclusivamente por nuestra empresa a trav\u00e9s de la red comercial dedicada a la Gran Distribuci\u00f3n.<\/strong> <\/p>\n\n\n\n<p>En la operaci\u00f3n Zelnova Zeltia cont\u00f3 con EY como consultora financiera y en el proceso de negociaci\u00f3n &#8211; <em>equipo liderado por el accionista Jose Mar\u00eda Rossi<\/em> -, y con Grant Thornton especializado en Due Diligence Legal y Financiero &#8211; <em>con Eva Hernando como socia responsable <\/em>-.<\/p>\n\n\n\n<p>Nuestro grupo, presente en m\u00e1s de 50 pa\u00edses, cuenta con una plantilla de 120 personas y cierra 2020 con un facturado aproximadamente de 80 millones de euros, un EBITDA del 11% y una TCAC, de 2016 a 2020, del 9,3%. <\/p>\n\n\n\n<p><strong>Esta adquisici\u00f3n confirma nuestra apuesta por el crecimiento y la innovaci\u00f3n<\/strong> para consolidar y fortalecer nuestra posici\u00f3n en el gran mercado minorista italiano, con el fin de proyectarnos <strong>entre los l\u00edderes de referencia en el sector de bienes de consumo<\/strong> no alimentario en Europa. <\/p>\n\n\n\n<p>Hicieron el anuncio &#8220;Il Sole 24 Ore&#8221;, <a href=\"https:\/\/www.affaritaliani.it\/costume\/zelnova-zeltia-acquisisce-lo-storico-brand-italiano-stira-ammira-722721.html\">Affari Italiani<\/a> y otros medios.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"671\" height=\"593\" src=\"https:\/\/copyreu.myskia.net\/es\/wp-content\/uploads\/sites\/10\/2021\/02\/cutter_Sole24ore_13.02.21.png\" alt=\"\" class=\"wp-image-10035\" srcset=\"https:\/\/www.copyr.eu\/es\/wp-content\/uploads\/sites\/10\/2021\/02\/cutter_Sole24ore_13.02.21.png 671w, https:\/\/www.copyr.eu\/es\/wp-content\/uploads\/sites\/10\/2021\/02\/cutter_Sole24ore_13.02.21-300x265.png 300w, https:\/\/www.copyr.eu\/es\/wp-content\/uploads\/sites\/10\/2021\/02\/cutter_Sole24ore_13.02.21-600x530.png 600w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>STIRA E AMMIRA\u00ae se combina a la gama de otras importantes marcas de Zelnova Zeltia, ya consolidadas en el Mercado Masivo del Cuidado Hogar (insecticidas, desodorantes para el hogar y productos de limpieza), como Casa Jard\u00edn, ZZ Paff y Splash que recientemente se han introducido en Italia. Esta marca hist\u00f3rica est\u00e1 presente en los hogares [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuestra empresa matriz Zelnova Zeltia adquiere la hist\u00f3rica marca STIRA E AMMIRA\u00ae - Copyr.eu ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuestra empresa matriz Zelnova Zeltia adquiere la hist\u00f3rica marca STIRA E AMMIRA\u00ae - Copyr.eu ES\" \/>\n<meta property=\"og:description\" content=\"STIRA E AMMIRA\u00ae se combina a la gama de otras importantes marcas de Zelnova Zeltia, ya consolidadas en el Mercado Masivo del Cuidado Hogar (insecticidas, desodorantes para el hogar y productos de limpieza), como Casa Jard\u00edn, ZZ Paff y Splash que recientemente se han introducido en Italia. Esta marca hist\u00f3rica est\u00e1 presente en los hogares [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/\" \/>\n<meta property=\"og:site_name\" content=\"Copyr.eu ES\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-13T20:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-02T16:19:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.copyr.eu\/es\/wp-content\/uploads\/sites\/10\/2021\/02\/IMG_20210212_142418mini-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"836\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Copyr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.copyr.eu\/es\/#website\",\"url\":\"https:\/\/www.copyr.eu\/es\/\",\"name\":\"Copyr.eu ES\",\"description\":\"Migliorare la qualit\\u00e0, la sicurezza e l&#039;igiene dei luoghi in cui viviamo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.copyr.eu\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/www.copyr.eu\/es\/wp-content\/uploads\/sites\/10\/2021\/02\/IMG_20210212_142418mini-2.jpg\",\"contentUrl\":\"https:\/\/www.copyr.eu\/es\/wp-content\/uploads\/sites\/10\/2021\/02\/IMG_20210212_142418mini-2.jpg\",\"width\":836,\"height\":400},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/#webpage\",\"url\":\"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/\",\"name\":\"Nuestra empresa matriz Zelnova Zeltia adquiere la hist\\u00f3rica marca STIRA E AMMIRA\\u00ae - Copyr.eu ES\",\"isPartOf\":{\"@id\":\"https:\/\/www.copyr.eu\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/#primaryimage\"},\"datePublished\":\"2021-02-13T20:00:29+00:00\",\"dateModified\":\"2021-11-02T16:19:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.copyr.eu\/es\/#\/schema\/person\/568aec6d28e741acbf1ce21cb95125d5\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.copyr.eu\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nuestra empresa matriz Zelnova Zeltia adquiere la hist\\u00f3rica marca STIRA E AMMIRA\\u00ae\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.copyr.eu\/es\/#\/schema\/person\/568aec6d28e741acbf1ce21cb95125d5\",\"name\":\"Copyr\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.copyr.eu\/es\/#personlogo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/07683bb14a48a44552ab736e71697666?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/07683bb14a48a44552ab736e71697666?s=96&d=mm&r=g\",\"caption\":\"Copyr\"},\"url\":\"https:\/\/www.copyr.eu\/es\/blog\/author\/copyreu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nuestra empresa matriz Zelnova Zeltia adquiere la hist\u00f3rica marca STIRA E AMMIRA\u00ae - Copyr.eu ES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/","og_locale":"es_ES","og_type":"article","og_title":"Nuestra empresa matriz Zelnova Zeltia adquiere la hist\u00f3rica marca STIRA E AMMIRA\u00ae - Copyr.eu ES","og_description":"STIRA E AMMIRA\u00ae se combina a la gama de otras importantes marcas de Zelnova Zeltia, ya consolidadas en el Mercado Masivo del Cuidado Hogar (insecticidas, desodorantes para el hogar y productos de limpieza), como Casa Jard\u00edn, ZZ Paff y Splash que recientemente se han introducido en Italia. Esta marca hist\u00f3rica est\u00e1 presente en los hogares [&hellip;]","og_url":"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/","og_site_name":"Copyr.eu ES","article_published_time":"2021-02-13T20:00:29+00:00","article_modified_time":"2021-11-02T16:19:47+00:00","og_image":[{"width":836,"height":400,"url":"https:\/\/www.copyr.eu\/es\/wp-content\/uploads\/sites\/10\/2021\/02\/IMG_20210212_142418mini-2.jpg","path":"\/var\/www\/vhosts\/copyr.eu\/httpdocs\/wp-content\/uploads\/sites\/10\/2021\/02\/IMG_20210212_142418mini-2.jpg","size":"full","id":10029,"alt":"","pixels":334400,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Copyr","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.copyr.eu\/es\/#website","url":"https:\/\/www.copyr.eu\/es\/","name":"Copyr.eu ES","description":"Migliorare la qualit\u00e0, la sicurezza e l&#039;igiene dei luoghi in cui viviamo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.copyr.eu\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","@id":"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/#primaryimage","inLanguage":"es","url":"https:\/\/www.copyr.eu\/es\/wp-content\/uploads\/sites\/10\/2021\/02\/IMG_20210212_142418mini-2.jpg","contentUrl":"https:\/\/www.copyr.eu\/es\/wp-content\/uploads\/sites\/10\/2021\/02\/IMG_20210212_142418mini-2.jpg","width":836,"height":400},{"@type":"WebPage","@id":"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/#webpage","url":"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/","name":"Nuestra empresa matriz Zelnova Zeltia adquiere la hist\u00f3rica marca STIRA E AMMIRA\u00ae - Copyr.eu ES","isPartOf":{"@id":"https:\/\/www.copyr.eu\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/#primaryimage"},"datePublished":"2021-02-13T20:00:29+00:00","dateModified":"2021-11-02T16:19:47+00:00","author":{"@id":"https:\/\/www.copyr.eu\/es\/#\/schema\/person\/568aec6d28e741acbf1ce21cb95125d5"},"breadcrumb":{"@id":"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.copyr.eu\/es\/blog\/2021\/02\/13\/la-nostra-casa-madre-zelnova-zeltia-acquisisce-lo-storico-machio-stira-e-ammira\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.copyr.eu\/es\/"},{"@type":"ListItem","position":2,"name":"Nuestra empresa matriz Zelnova Zeltia adquiere la hist\u00f3rica marca STIRA E AMMIRA\u00ae"}]},{"@type":"Person","@id":"https:\/\/www.copyr.eu\/es\/#\/schema\/person\/568aec6d28e741acbf1ce21cb95125d5","name":"Copyr","image":{"@type":"ImageObject","@id":"https:\/\/www.copyr.eu\/es\/#personlogo","inLanguage":"es","url":"https:\/\/secure.gravatar.com\/avatar\/07683bb14a48a44552ab736e71697666?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/07683bb14a48a44552ab736e71697666?s=96&d=mm&r=g","caption":"Copyr"},"url":"https:\/\/www.copyr.eu\/es\/blog\/author\/copyreu\/"}]}},"_links":{"self":[{"href":"https:\/\/www.copyr.eu\/es\/wp-json\/wp\/v2\/posts\/10020"}],"collection":[{"href":"https:\/\/www.copyr.eu\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyr.eu\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyr.eu\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyr.eu\/es\/wp-json\/wp\/v2\/comments?post=10020"}],"version-history":[{"count":3,"href":"https:\/\/www.copyr.eu\/es\/wp-json\/wp\/v2\/posts\/10020\/revisions"}],"predecessor-version":[{"id":11384,"href":"https:\/\/www.copyr.eu\/es\/wp-json\/wp\/v2\/posts\/10020\/revisions\/11384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyr.eu\/es\/wp-json\/wp\/v2\/media\/10029"}],"wp:attachment":[{"href":"https:\/\/www.copyr.eu\/es\/wp-json\/wp\/v2\/media?parent=10020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyr.eu\/es\/wp-json\/wp\/v2\/categories?post=10020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyr.eu\/es\/wp-json\/wp\/v2\/tags?post=10020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}