Our parent company Zelnova Zeltia acquires the historic brand STIRA E AMMIRA®

STIRA E AMMIRA® joins the range of other important Zelnova Zeltia brands, already consolidated in the Mass Market of Home Care (insecticides, home deodorants and cleaning products), such as Casa Jardín, ZZ Paff and Splash which have been recently introduced in Italy.

This historic brand has been present in the Italians’ houses since 1984 and it is also marketed in Romania, in Spain and Portugal under the name of Toke.

On the Italian market this brand will be distributed exclusively by our company through the sales network dedicated to large-scale distribution.

In the operation, Zelnova Zeltia relied on EY as financial consultant and in the negotiation process – team led by shareholder Jose María Rossi -, and on Grant Thornton specialized in Legal and Financial Due Diligence – with Eva Hernando as responsible partner -.

Our Group, present in over 50 Countries, employs 120 people and it has closed 2020 with a turnover of around € 80 million, an EBITDA of 11% and a CAGR, from 2016 to 2020, of 9.3%.

This acquisition confirms our commitment to growth and innovation to consolidate and strengthen our positioning in the Italian large-scale retail market, in order to project ourselves among the reference leaders in the non-food consumer goods sector in Europe.

“Il Sole 24 Ore” announced it, Affari Italiani and other media.


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